Your Website is Your Marketing Tool
By Wayne M Peters

December 11th, 2009

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Many people believe that having a website means a quick setup with some photos uploaded and then the site is done. What they do not realize is that website design can be a complex process that requires a certain skill set.

Recently I had a potential client tell me that I should design their website for a very small Cheap Website - Money Mattersfee because he had several other web design companies quote only a few hundred dollars. That may have been true, but what he did not realize is that every site that web design goes through a process that involves several time consuming steps and that no shortcuts should be taken in the process.

Since your website is your marketing tool and represents your business, it should look at least as good as your business really is.

So, what should you think about when reviewing your own website design?

1) Does the website clearly identify what your product or service is?

Which Way?One of the most encouraging methods of having someone leave a website as quickly as possible is the website that has no clear direction. If the navigation system leaves a person unsure where to go on the website, then it is best not to even have a website. After all, why would you want to confuse your potential customers? A website needs to present information and content in an organized and well planned fashion.

2) Are the graphics representative of your company?

You may have the most attractive website, but if it does not reflect your corporate branding, then it probably will not have a positive brand recognition impact. Just as a website needs to be functional and perform the way that you require it to for your business’ purpose, it needs to be designed to fit within your company’s image.

3) Would you tell your most important potential client to go to your website to learn about what you can offer them?

Just as you would not have a messy and disorganized showroom floor, or a lousy business card, your website should be a reflection of your excellent business practices. It is a reflection or extension of your business image.

4) Is there a clear and precise call to action?

World Wide WebA clear direction on a website will lead your potential clients or customers to take some form of action, such as filling out a quote request or to take a step to contact your business. Although a website often does not replace a living sales person, it should be a construct to engage your audience as part of your best sales and promotional material.

Putting together a website is not at all like logo design or designing a brochure, although it does take a creative process for graphic design and graphic designers are worth their time. What I mean is website design is more about knowing how to integrate both design elements and technological functionality than it is about putting a few pages on the world wide web. After all, a website is a marketing tool: your 24/7 sales force and it should lead new customers to your door and bring you new and renewed business.

Wayne Peters is the CEO of The Creation Studio, a website design company.

Article Source: http://EzineArticles.com/?expert=Wayne_M_Peters

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Flash CS3 Tutorial – Arrays by Gordon French

November 28th, 2009

An array is basically a container for holding data, similar to the way a variable hold data. The difference is that an array can hold multiple pieces of data. The location of each piece of data is referred to as its index and will always fall in a specific sequence. These indexes are numbers sequentially and begin at zero. Since Flash numbers each piece of data within the array it is easy for the programmer to access a specific piece of data at any given time. In ActionScript you are not forced to contain one type of data in an array. This means that an array may contain a number in index 0, a name in index 1, and a movie clip in index 2. Creating an array is rather simple an only requires two steps. The first is to declare the array, second is to populate the array with data.

Flash Array

Animation with Arrays

To Create an array select the first key frame on the actions layer in the time line. Copy the sample code. This code is pretty straight forward. You are creating a variable called colorsArray, data typing it as an array and setting it equal to a new array and that is it for creating the array. To add data to the array copy and past the code from the next example. With this code your are simply calling the name of the array, then in between the braces you are telling flash what index of the array to use. Lastly you are telling flash to put something in the specified index.

var colorsArray:Array = new Array();
var colorsArray:Array = new Array();

A loop will be used to access the data contained within the array, but first create another array by coping the example code. This is the section that makes this an advanced Flash CS3 Tutorial. The first line is the Array that this Flash CS3 Tutorial is all about. Next, is the for loop that you should already understand. Inside the loop is where the fun begins. The for loop is actually creating circles with a color from the first array and adding them to the cirArray so they can be used later. First, a variable num is created and set to be a random number between 0 an 4, (see math tutorials) if you need a better understanding. Next, the code is creating a new Sprite (object) and the next three lines are using graphics properties to create a circle (see controlling graphics tutorial) inside the Sprite or cir variable.

var cirArray:Array = new Array();
for (var i:int = 0; i < 15; i++){
var num = Math.floor(Math.random() * 5)
var cir:Sprite = new Sprite();
cir.graphics.lineStyle(1);
cir.graphics.beginFill(colorsArray[num]);
cir.graphics.drawCircle(0,0,30);
cir.x = Math.random() * 500
cir.y = Math.random() * 300
cir.alpha =.5
addChildAt(cir, i)

cir.name=”cir”+i
cirArray[i] = this.getChildByName(”cir”+i)
};

If you look at the line cir.graphics.beginFill(colorsArray[num]) you will see a reference to the array you first created holding the color values. This line of ActionScript is simply using the random number (num) to decide which index of the array to pull the color information from. You should understand the two lines that are setting the cir.x and cir.y to a random location, then the cir’s alpha is set to .5 making it semi transparent, and finally the circle is added to the stage with the addChildAt. The last two lines of this code are particularly important to the array. cir.name=”cir”+i names the current instance of cir as cir + i and the last line is a method of the DisplayObjectContiner class that returns the object with the specified name, thus placing the newly created and named instance of the cir inside a separate index of the cirArray. Sounds a little complicated but basically it is the same as manually adding an object to each index of the array as you did in the first array.

start_btn.addEventListener(MouseEvent.CLICK, startMotion);
function startMotion(event:MouseEvent):void{
stage.addEventListener(Event.ENTER_FRAME, motion);
stop_btn.visible = true
start_btn.visible = false
};

stop_btn.addEventListener(MouseEvent.CLICK, stopMotion);
function stopMotion(event:MouseEvent):void{
stage.removeEventListener(Event.ENTER_FRAME, motion);
stop_btn.visible = false

start_btn.visible = true
};

At this point in the Flash CS3 Tutorial ActionScript has created two arrays and added data to each of them, now to interact with the data. Copy the example code to the actions panel below the arrays. In the source file you should have noticed two buttons, stop and start. This section of code is simple the event listeners to make the buttons work.

function motion(event:Event):void{
for (var i:int = 0; i < 15; i++){
if (cirArray[i].x > 520){
cirArray[i].x = -20
cirArray[i].y = Math.random()* 300
} else
cirArray[i].x +=15
}
};

Once again add the example code to the actions panel. The first line of code is a simple function that is being called by the start button. Next, is the for loop that moves through the array. You could change the number 15 to be the length of the array by replacing it with cirArray.lenght and it would automatically detect the length of the array. Next, is an if statement checks to see if the object contained with the specific index of the array is on the stage. If the object is on the stage it moves the object 15 pixels and if it is not on the stage is moves it to the other side of the stage and randomly changes the y position. This simple if statement is what makes the 15 simple circles seem to be an endless amount.

Press Control-Enter and test the movie, if all goes well you have a Flash CS3 Animation created with ActionScript Arrays

Download Flash CS3 Tutorial, Source Files

Flash CS3 Tutorials, Copyright FrenchSquared 2008

Adobe Flash CS4 Tutorials, The Information You Need is designed around the idea that knowledge helps everyone. If an individual so desires he/she should not need to spend $100k on a college education. The knowledge needs to be available to that said individual. Adobe Flash CS4 Tutorials, The Information You Need is an attempt to bring some knowledge to the masses.

Article Source: http://EzineArticles.com/?expert=Gordon_French

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Web Design, Social Networking, Blogging and Beyond!

November 27th, 2009

World Wide WebThe internet is constantly evolving. You must learn to evolve with it. If you want to make money online, it doesn’t always come easy. You have to earn it. There are many ways to promote your business using good web design, social networking, blogging and strong marketing principles. I recommend building your web presence slowly and steadily. Sometimes this can be boring. Especially at first when you’re looking at all the other sites and videos with hundreds of thousands of views and wondering why can’t that be me? Don’t be discouraged though. Everyone has to start somewhere. You may want to hire someone to design and market your products or services for you.

I can recommend many social networking sites to put profiles on such as twitter, MySpace, Facebook, friendster, tribe, bebo, and many others. You don’t want to appear as though you are just trying to sell something though. Usually, it’s a good idea to make it really personal and fun for people. Use a lot of pictures and tell an interesting story. Then you have links to your website and share your business proposition from there. It’s a good idea not to just come right out with a sales pitch. That can really turn people off these days, although you do want to lead people down a path to finding out more about you.

You are the best selling point for your business. You need to embrace who you are and what you are selling if you want your business to be successful. Websites share an experience with people that will either inspire them or not. I like to focus on conscious arts for example. People who are interested in conscious arts are interested in working with me therefore.

995748___network__I recommend making all your media and marketing geared towards attracting like minded people. If people like you then they will naturally want to help you out whenever possible with recommendations to their friends. Social networking is like going to a party. You don’t go in there and just start blabbing about what you have for sale. That is not very attractive to anyone. The best thing to do is go make some friends, and they will learn what you do after they get to know you. Inspire people by not trying to sell right off the bat. Wait until people show interest in what you do before you invite them back to your website. That is where you keep most the detailed information about what you’re offering.

This article was written by Jacob Louis.

For more information visit my Asheville Web Design portfolio. I also do work long distance if interested.

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Professional Web Design

November 27th, 2009

Asheville Web DesignDo you want to share your music, or perhaps create a professional art gallery. Maybe you want a personal photo gallery, or a website for your business. Maybe you already have a website that needs some updating or maintenance. What about getting some search engine optimization, so you can get to number 1 on google and get more traffic to your website. I also do graphic design, video editing, and music production. If you need a logo, youtube video, license musical instrumentals, or any other multimedia production work then check out my Asheville Web Design portfolio.

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